You’re spending money on local advertising but have no idea where you actually rank on Google Maps. Your competitors show up when customers search, but you’re invisible. You check Google yourself and see your business, but that’s just your personalized results. What your customers see when they search from across town? That’s a mystery. This guessing game costs you real money and real customers every single day.
This guide breaks down 13 local rank tracking tools that show you exactly where your business appears in the Local Pack and Google Maps results. You’ll see which tools offer free checkers to test before you buy, which ones provide geogrid heatmaps to visualize your coverage, and which solutions fit different budgets and business sizes. We’ll cover specialized trackers built exclusively for local SEO alongside all-in-one platforms that include rank tracking as one feature among many.
1. IFDA.ai
IFDA.ai takes a different approach to local visibility by focusing on advertising performance rather than traditional rank tracking. Instead of showing you where your business appears in search results, it helps you target active flooring buyers through AI-powered programmatic advertising across Google, social media, and connected TV. This matters for flooring dealers because knowing your rank means nothing if you’re not capturing the customers who are actually ready to buy.
What IFDA.ai does
IFDA.ai specializes exclusively in the retail flooring industry and uses artificial intelligence to identify consumers at three distinct buying stages. The platform builds audience segments for planners (3-6 months out from purchase), researchers (actively comparing options online), and shoppers (visiting stores). You get animated display ads and video content delivered to these specific groups across mobile, tablet, desktop, and connected TV devices. The system optimizes ad delivery based on buyer intent rather than generic demographics.
Local rank and map pack tracking
This platform doesn’t function as a traditional local rank tracking tool that monitors your Google Business Profile position. Instead, it measures advertising effectiveness through call volume, foot traffic, and conversion metrics from your campaigns. You receive data on how many targeted flooring buyers saw your ads, clicked through to your website, and took action. The focus stays on acquisition rather than visibility metrics.
The goal is identifying and reaching active buyers, not just measuring where you appear in search results.
Reporting, automation, and integrations
IFDA.ai provides 90-day campaign performance reviews with detailed metrics on reach, engagement, and conversions. The platform handles ad creation, audience building, and campaign optimization automatically through its programmatic ad server. You access industry benchmark data and consumer behavior studies specific to flooring purchases. Campaign adjustments happen continuously based on AI analysis of performance data.
Who IFDA.ai is best for
Independent flooring store owners and multi-store chain managers who are frustrated with ineffective advertising find this platform valuable. You need sufficient advertising budget to support programmatic campaigns across multiple channels. Businesses that want to stop wasting money on broad marketing and instead target buyers with genuine purchase intent benefit most. This works best when you can track phone calls and store visits back to specific campaigns.
IFDA.ai pricing and free options
IFDA.ai offers a 90-day test campaign with no long-term contracts required. After the initial test period, you continue month-to-month based on results. Specific pricing depends on your market size, competition level, and campaign scope. The platform provides access to free industry research including consumer surveys and benchmark studies for retail flooring businesses.
2. Local Dominator
Local Dominator focuses exclusively on hyperlocal rank tracking using geogrid technology that shows your exact position across every neighborhood in your service area. The platform creates visual heat maps that display your Google Business Profile rankings from hundreds of specific locations, revealing where you dominate and where competitors beat you. This specialist tool solves the accuracy problem that plague broader SEO platforms by using precise geocoordinates instead of approximate ZIP code centers.
What Local Dominator does
This local rank tracking tool monitors your visibility across Google Maps, the Local Pack, and organic results using customizable grid patterns. You control scan density by selecting grid sizes from 6×6 up to 13×13, which determines how many specific points the system checks within your market. The platform includes integrated Google Business Profile management for creating posts, uploading media, and responding to questions without switching tools. You track multiple locations simultaneously while managing all GBP activities from a single dashboard.
Local rank and map pack tracking
Local Dominator uses street-level precision to show your rank from every potential customer’s exact location. The geogrid system generates heat maps that color-code your performance, with green indicating top rankings and red showing areas where you’re invisible. You see which businesses rank above and below you at each grid point, making competitor analysis straightforward. The tool tracks your position in the map pack specifically, which matters more than general organic rankings for local businesses.
Geocoordinate-based tracking eliminates the guesswork and personalization issues that make manual rank checks unreliable.
Reporting, automation, and integrations
You schedule recurring scans to run daily, weekly, or monthly to build historical data over time. The platform automatically tracks changes and highlights ranking improvements or drops. You launch on-demand scans instantly to measure the immediate impact of optimization work. Campaign reports show your visibility trends across all monitored SERP features.
Who Local Dominator is best for
Agencies and businesses that prioritize accuracy over convenience benefit most from this specialized approach. You need this level of detail when serving multiple clients or operating in competitive markets where small ranking differences significantly impact customer acquisition. Flooring dealers with tight service areas use geogrid data to identify which neighborhoods see their business first versus competitors.
Local Dominator pricing and free options
The Lite plan starts at $39 per month for 5,000 credits, which covers approximately 60 scans using a 9×9 grid. The Advance plan costs $59 monthly for 15,000 credits (around 185 scans), while the Pro plan runs $97 per month for 36,000 credits (444 scans). New users receive a 95% discount for the first month, dropping the Lite plan to $1.95. No free trial exists, but this discounted first month functions as a low-cost test period.
3. Local Falcon
Local Falcon pioneered the geogrid visualization approach to local rank tracking and continues as a straightforward option for businesses that need manual spot-checks rather than continuous monitoring. The platform plots your Google Maps rankings across customizable grids that show exactly where customers see your business when they search from different locations. You control the grid shape and density to match your specific service area, making this a flexible local rank tracking tool for businesses of all sizes.
What Local Falcon does
This platform specializes in creating visual heatmaps that display your rankings across multiple points in your market. You manually launch scans whenever you want to check your current position rather than relying on automated schedules. The system generates detailed reports showing your business alongside competitors at each grid location. Local Falcon calculates Share of Local Voice (SoLV), which measures your visibility compared to competitors across the entire scan area.
Local rank and map pack tracking
You customize grid sizes and shapes to cover your exact service territory, checking anywhere from 25 to 169 points per scan depending on your needs. Local Falcon tracks your position in Google Maps results and the Local Pack for specific keywords. The platform displays color-coded maps where green indicates strong rankings and red shows areas where you’re not visible. Each scan point shows the complete list of businesses that appear in search results, giving you competitor context at every location.
Manual control over when and where you scan helps you measure the immediate impact of optimization changes.
Reporting, automation, and integrations
Local Falcon focuses on on-demand scanning rather than automated schedules, which means you trigger each check manually when needed. You export scan results and generate reports to share with clients or stakeholders. The platform includes historical comparison features that let you track ranking changes over time if you run scans regularly. Advanced analytics break down your visibility by neighborhood and competitor.
Who Local Falcon is best for
Freelancers and small agencies that need occasional rank checks without paying for continuous monitoring benefit most from this approach. You’re a good fit if you prefer to verify rankings before and after making specific optimization changes rather than tracking daily fluctuations. Businesses that manage multiple clients use Local Falcon for quick audits and client reports.
Local Falcon pricing and free options
The starter plan costs $24.99 per month for 7,500 credits. Each grid point consumes credits based on scan density, so a 5×5 scan for one keyword uses 25 credits. Larger grids require more credits per scan, which affects how many checks you can perform monthly within your credit allocation.
4. BrightLocal
BrightLocal dominates the local marketing space as a comprehensive platform that combines citation building, reputation management, and SEO auditing with local rank tracking capabilities. The platform packages its geogrid feature called Local Search Grid into a broader suite designed for agencies managing multiple client campaigns. You access rank tracking alongside tools for monitoring online reviews, building directory listings, and analyzing local search performance across various metrics.
What BrightLocal does
This platform functions as an all-in-one solution for local SEO management rather than a specialist rank tracker. You manage citation building across hundreds of directories, track online reviews from multiple platforms, and generate comprehensive audit reports for clients. The Local Search Grid component visualizes your rankings through heatmaps, but it serves as one feature within a much larger toolset focused on reputation and visibility management.
Local rank and map pack tracking
BrightLocal’s Local Search Grid creates heatmap visualizations that show your position in both mobile and desktop searches across your service area. You track rankings in the Local Pack and organic results simultaneously through customizable grid scans. The system monitors your business against competitors at multiple points throughout your market. However, users have reported data accuracy issues with both geogrid tracking and citation reporting, which creates reliability concerns for businesses where precise ranking information drives strategy decisions.
Documented inconsistencies in ranking data make this local rank tracking tool better suited as a secondary verification method rather than your primary source of truth.
Reporting, automation, and integrations
You schedule automated rank tracking reports that combine with citation audits and review monitoring in unified client dashboards. BrightLocal generates white-label reports for agency use and tracks historical ranking changes over time. The platform integrates citation management data with ranking performance to show correlation between directory presence and search visibility.
Who BrightLocal is best for
Agencies whose primary focus centers on reputation management and citation building benefit most from this comprehensive approach. You need this platform when managing online reviews and directory listings matters more than hyperlocal rank precision. Flooring dealers concerned about their online reputation across review sites find value in the broader feature set.
BrightLocal pricing and free options
The Track plan starts at $39 per month, positioning it as an affordable entry point for businesses wanting combined citation and rank tracking capabilities. Higher tiers unlock additional features and increase the number of locations and keywords you can monitor.
5. Whitespark Local Rank Tracker
Whitespark Local Rank Tracker operates as a dedicated monitoring solution that tracks your keyword rankings across Google Search and Google Maps without the distractions of a bloated all-in-one platform. The tool emphasizes accuracy and simplicity, offering straightforward rank tracking specifically designed for local businesses and the agencies that serve them.
What Whitespark Local Rank Tracker does
This local rank tracking tool monitors your position for target keywords across multiple locations and search engines. You track up to 100 different keywords per campaign with daily updates pulled directly from Google Search and Google Maps. The platform focuses purely on rank tracking rather than combining this feature with unrelated marketing tools.
Local rank and map pack tracking
Whitespark pulls ranking data straight from Google Search and Google Maps, showing your position in both organic results and the Local Pack. You monitor rankings from specific geographic locations that match your service areas. The system tracks your visibility changes over time and compares your performance against competitors in the same search results.
Direct data collection from Google eliminates the guesswork and provides rankings that reflect what customers actually see when they search.
Reporting, automation, and integrations
You access automated reporting that tracks your ranking movements and highlights significant changes. The platform generates historical data showing how your positions fluctuate over weeks and months. Whitespark creates reports suitable for sharing with clients or stakeholders who need visibility into local SEO performance.
Who Whitespark Local Rank Tracker is best for
Agencies managing multiple client campaigns appreciate the straightforward interface and reliable data collection. You benefit from this tool when you need consistent rank tracking without paying for citation management or reputation monitoring features you won’t use. Small businesses seeking dedicated local rank monitoring find this approach more focused than enterprise SEO suites.
Whitespark Local Rank Tracker pricing and free options
Whitespark offers tiered pricing based on the number of keywords and locations you need to monitor. Specific costs vary depending on your tracking requirements and campaign scale.
6. SE Ranking Local Rank Tracker
SE Ranking Local Rank Tracker operates as a component within a larger all-in-one SEO platform rather than a standalone local tracking solution. The tool combines local rank monitoring with broader SEO capabilities including keyword research, backlink analysis, and website audits. You access location-specific ranking data alongside traditional SEO metrics, making this a versatile option when you need both local and general search visibility tracking in one platform.
What SE Ranking Local Rank Tracker does
This local rank tracking tool monitors your keyword positions across specific geographic locations with customizable tracking parameters. You set exact locations down to the street level to see how your business appears in search results from different areas. The platform tracks both organic rankings and paid search positions, giving you complete visibility into your SERP presence. SE Ranking updates your ranking data regularly and stores historical information for trend analysis.
Local rank and map pack tracking
You track your business position in local search results for targeted keywords across multiple locations simultaneously. The system monitors your visibility in the Local Pack and standard organic listings, showing how your rankings fluctuate based on where customers search from. SE Ranking provides accuracy by pulling data from specific coordinates rather than broad regional estimates.
Location-specific tracking reveals the ranking variations that matter most when customers search from different parts of your service area.
Reporting, automation, and integrations
SE Ranking generates automated reports that track your ranking changes over time and highlight significant movements. You schedule regular scans that build historical data showing your local SEO progress. The platform integrates local rank tracking with other SEO metrics in unified dashboards.
Who SE Ranking Local Rank Tracker is best for
Businesses and agencies that need combined local and general SEO tracking benefit from this integrated approach. You find value here when managing broader SEO campaigns alongside local visibility efforts rather than focusing exclusively on map rankings.
SE Ranking Local Rank Tracker pricing and free options
SE Ranking offers tiered subscription plans that include local rank tracking as part of the broader platform package. Pricing scales based on the number of keywords and locations you monitor.
7. Semrush Map Rank Tracker
Semrush Map Rank Tracker functions as an add-on module within the massive Semrush SEO platform, offering geogrid capabilities as part of a broader marketing suite. The tool provides fully-featured heatmaps for tracking local rankings, but you access this feature only after paying for a base Semrush subscription plus additional local tracking credits. This approach works when you already rely on Semrush for general SEO tasks and want to consolidate your local rank monitoring into the same ecosystem.
What Semrush Map Rank Tracker does
This local rank tracking tool generates visual heatmaps showing your position across customizable grid patterns in your service area. You track rankings for specific keywords across multiple locations while accessing Semrush‘s comprehensive suite of keyword research, backlink analysis, and competitive intelligence tools. The Map Rank Tracker integrates with other Semrush features, letting you correlate local ranking performance with broader SEO metrics and advertising data.
Local rank and map pack tracking
Semrush monitors your visibility in Google Maps results and the Local Pack through geogrid scans that cover your entire market. You customize grid density and shape to match your service territory, checking your position from dozens or hundreds of specific points. The platform displays color-coded maps showing where you rank strongly versus areas where competitors dominate.
Reporting, automation, and integrations
You access automated reporting that combines local rank data with broader SEO performance metrics in unified dashboards. Semrush tracks historical ranking changes and integrates this information with traffic analytics and conversion data when you connect additional tools.
Who Semrush Map Rank Tracker is best for
Large agencies and enterprises already invested in the Semrush ecosystem benefit from adding local rank tracking to their existing subscriptions. You need substantial budget allocated across multiple marketing functions to justify the combined cost.
The high price makes specialist tools more cost-effective for businesses whose primary need is accurate local rank tracking.
Semrush Map Rank Tracker pricing and free options
Base Semrush plans start at $139.95 per month for the Pro tier. You add the Map Rank Tracker through either a Semrush Local subscription ($30 to $60 monthly per location) or separate credit purchases for individual scans.
8. ProRankTracker
ProRankTracker stands out by tracking rankings across multiple search engines beyond just Google, including Bing, YouTube, and Amazon. The platform presents your ranking data in tables and graphs rather than visual heatmaps, making it useful for businesses that need multi-platform visibility tracking without geographic visualization. You access comprehensive rank monitoring for both mobile and desktop results with daily updates and unlimited reporting capabilities.
What ProRankTracker does
This local rank tracking tool monitors your keyword positions across numerous search engines and platforms simultaneously. You track rankings for unlimited terms depending on your subscription tier, with updates delivered daily to show your current positions. ProRankTracker focuses on data collection and reporting rather than geographic visualization, presenting your rankings in detailed spreadsheets and performance graphs.
Local rank and map pack tracking
ProRankTracker tracks your Google Maps rankings and Google Business Profile positions, but presents this data in list or graph format rather than visual heatmaps. You see your numerical ranking for each keyword without the geographic context that geogrid tools provide. The platform monitors your position changes over time through charts and data tables.
The absence of visual heatmaps means you get ranking numbers without seeing where customers actually find your business across different locations.
Reporting, automation, and integrations
You access automated reporting with unlimited report generation across all subscription tiers. ProRankTracker provides historical data tracking and customizable reports that show your ranking trends. The platform delivers daily updates automatically and lets you export data for client presentations.
Who ProRankTracker is best for
SEO professionals managing multi-platform campaigns benefit from this broad tracking approach. You find value here when monitoring e-commerce rankings on Amazon or video visibility on YouTube alongside traditional search results. Businesses that prioritize data tables over geographic visualization work well with this format.
ProRankTracker pricing and free options
Plans start at $49 per month for tracking 500 terms. Pricing scales based on the number of keywords you monitor across different search engines and platforms.
9. LocalRank
LocalRank positions itself as an AI-powered local rank tracking tool that emphasizes visual design and simplicity. The platform monitors your local search rankings across different areas within your city, focusing on creating an intuitive interface that makes rank tracking accessible without technical complexity. You track your Google Business Profile visibility while accessing data presented in clean, modern dashboards.
What LocalRank does
This platform monitors your business position across various geographic locations in your service area. You track specific keywords and see how your rankings change across different neighborhoods. LocalRank focuses on providing straightforward visualizations that show your local search performance without overwhelming you with excessive data points.
Local rank and map pack tracking
You monitor your visibility in Google Maps and the Local Pack through location-based scans that cover your market. LocalRank tracks your position across multiple points throughout your city, showing where customers find your business when they search from different areas.
Reporting, automation, and integrations
LocalRank provides automated tracking that updates your ranking data regularly. You access reports showing your performance trends over time through the platform’s dashboard interface.
Clean visual design makes ranking data accessible for business owners who need insights without technical SEO expertise.
Who LocalRank is best for
Business owners seeking a user-friendly interface without the complexity of enterprise SEO platforms benefit from this approach. You find value here when visual design and ease of use matter more than advanced analytics.
LocalRank pricing and free options
LocalRank operates on a subscription model with pricing based on your tracking needs. Specific costs depend on the number of locations and keywords you monitor.
10. Localo Local Rank Checker
Localo Local Rank Checker operates as a free tool designed for quick visibility checks without requiring subscription commitments. The platform focuses on showing you how customers see your business in local search results, providing immediate feedback on your online presence. You access basic rank checking capabilities through a straightforward interface that prioritizes speed over comprehensive analytics.
What Localo Local Rank Checker does
This local rank tracking tool delivers quick visibility assessments that show your current position in local search results. You check your business rankings without creating an account or entering payment information. Localo provides a simplified approach to rank checking that focuses on immediate results rather than ongoing monitoring campaigns.
Local rank and map pack tracking
You track your position in Google search results and see basic visibility metrics for your business. Localo checks how your business appears to customers searching in your area, showing your local search presence at the time you run each check. The tool provides snapshot data rather than continuous monitoring.
Reporting, automation, and integrations
Localo offers manual checking rather than automated scheduled scans or historical data tracking. You run individual checks whenever needed without accessing saved reports or trend analysis. The platform keeps the process simple by focusing on immediate results.
Free tools work best for occasional spot-checks rather than ongoing strategic monitoring that requires historical data.
Who Localo Local Rank Checker is best for
Small business owners needing occasional visibility verification without paying for dedicated tracking platforms benefit from this approach. You find value here when you need quick confirmation of your current position rather than detailed competitive analysis.
Localo Local Rank Checker pricing and free options
Localo provides its basic rank checker completely free, making it accessible for businesses testing their visibility without financial commitment. The free version covers fundamental checking capabilities.
11. Grid My Business
Grid My Business operates as an AI-powered local rank tracking tool that monitors your Google Maps rankings automatically every three days. The platform emphasizes proactive notification rather than manual checking, alerting you immediately when your positions change so you can respond to drops or capitalize on improvements. You receive continuous monitoring that tracks your visibility across your service area without launching individual scans.
What Grid My Business does
This platform automates local rank monitoring by checking your positions every three days and sending alerts when your rankings shift. You track your Google Business Profile visibility across specific geographic areas while the AI system identifies patterns in your ranking fluctuations. Grid My Business focuses on keeping you informed about changes rather than requiring you to log in and check manually.
Local rank and map pack tracking
You monitor your position in Google Maps results through automated scans that run every three days. The platform tracks your visibility in the Local Pack and provides geographic context showing where your business appears strongest. Grid My Business alerts you when competitors overtake your position or when your rankings improve.
Reporting, automation, and integrations
Grid My Business handles monitoring automatically rather than requiring manual scan launches. You receive notifications when your rankings change, eliminating the need to check dashboards constantly. The platform builds historical data showing your ranking trends over time.
Automatic alerts let you respond to ranking drops before they cost you customers.
Who Grid My Business is best for
Business owners seeking hands-off monitoring benefit from this automated approach. You find value here when you want ranking alerts without managing complex scanning schedules or analyzing detailed heatmaps.
Grid My Business pricing and free options
Grid My Business operates on a subscription model with pricing based on your monitoring requirements and geographic coverage.
12. Surfer Local
Surfer Local functions as a free rank checking tool integrated within the broader Surfer SEO platform, offering quick visibility assessments without requiring a paid subscription. The tool provides instant snapshots of your local search position, focusing on simplicity rather than comprehensive monitoring campaigns. You access basic rank verification through a straightforward interface that delivers immediate results when you need to confirm your current visibility.
What Surfer Local does
This local rank tracking tool performs on-demand checks of your Google Business Profile position in local search results. You enter your business details and target keywords to see where you currently rank. Surfer Local emphasizes speed and accessibility, providing quick verification without complex setup processes or ongoing monitoring requirements.
Local rank and map pack tracking
You check your position in Google Maps results and the Local Pack through individual scans launched manually. Surfer Local shows your current ranking at the time you run each check rather than tracking changes over time. The tool provides basic visibility confirmation without geographic heatmaps or competitor analysis features.
Free checking tools work best for occasional verification rather than strategic monitoring that requires historical trends and competitive intelligence.
Reporting, automation, and integrations
Surfer Local operates through manual checks rather than automated scheduling or continuous monitoring. You receive immediate results for each search you perform without accessing saved reports or historical data tracking.
Who Surfer Local is best for
Business owners needing quick spot-checks of their local visibility benefit from this straightforward approach. You find value here when you need immediate confirmation of your current position without paying for comprehensive tracking platforms.
Surfer Local pricing and free options
Surfer Local provides free access to basic rank checking capabilities without requiring payment or subscription commitments.
13. Google Business Profile and Maps
Google Business Profile and Maps serves as the foundational free platform where all local businesses establish their online presence, though it lacks the dedicated rank tracking capabilities of specialized tools. You manage your business information, respond to reviews, post updates, and see basic insights about how customers find and interact with your listing. While this platform doesn’t function as a local rank tracking tool that shows your competitive position, it provides the essential data and control point that determines your local search visibility.
What Google Business Profile and Maps does
This platform lets you create and manage your business listing that appears across Google Search and Google Maps. You update your business hours, services, contact information, and categories directly through the Google Business Profile dashboard. The system collects customer reviews, displays your photos, and shows your business on the map when customers search for relevant services.
Local rank and map pack tracking
Google Business Profile provides basic performance insights showing how many customers viewed your profile, searched for your business directly, or discovered you through category searches. You see click counts for phone calls, website visits, and direction requests. However, the platform doesn’t show your ranking position against competitors or visualize where your business appears across different geographic locations within your service area.
Reporting, automation, and integrations
You access performance data through the insights section that tracks monthly trends in views and actions. Google sends notifications when customers leave reviews or ask questions. The platform connects with other Google services but lacks the automated rank monitoring that dedicated tracking tools provide.
Free visibility data helps you understand customer behavior without showing your competitive position in local search results.
Who should rely on Google Business Profile and Maps
Every local business needs an active Google Business Profile regardless of which dedicated tracking tools you use. You rely solely on this platform’s insights when your budget prevents investing in specialized rank tracking and your competition remains minimal.
Google Business Profile and Maps pricing and free options
Google provides complete access to Business Profile features and Maps listing management at no cost. All functionality remains free regardless of business size or number of locations you manage.
Next steps
You now have 13 options for tracking your local search visibility, from free checkers that provide quick snapshots to enterprise platforms that combine geogrid heatmaps with broader marketing capabilities. The right local rank tracking tool depends on whether you need occasional verification or continuous monitoring, visual heatmaps or data tables, and specialist accuracy or all-in-one convenience.
Rank tracking shows you where you appear in search results, but what matters more is reaching customers who are actively ready to buy. IFDA.ai takes a different approach by using AI to identify and target flooring consumers during their planning, research, and shopping phases. Instead of measuring your position against competitors, you capture the buyers who actually convert. Discover how AI-driven targeting works and whether focusing on acquisition makes more sense than obsessing over rankings.
