Your business information shows up differently across Google, Bing, Yelp, and dozens of other directories. One site says you close at 5pm. Another lists last year’s phone number. A third shows the wrong address. Potential customers see this mess and wonder if you’re even still in business. Meanwhile, you’re losing calls and foot traffic to competitors whose information actually looks reliable.
This guide breaks down the nine best listing management software platforms that fix this problem. You’ll see exactly how each tool works, what features matter most for local SEO, who each platform serves best, and what you’ll actually pay. Whether you run a single location or manage dozens of stores, you’ll find options that match your budget and needs. We’ve compared pricing, tested key features, and identified which tools deliver real results for businesses like yours.
1. Semrush Listing Management
Semrush Listing Management connects your business data to over 150 directories and platforms through a single dashboard. You update your business name, address, phone number, hours, and other details once, and the system pushes those changes automatically across Google Business Profile, Yelp, Bing Places, Apple Maps, and dozens of other directories where customers search for local businesses. The tool also scans the web to find existing listings you didn’t create, flags inconsistencies, and helps you claim or correct them.
How Semrush Listing Management works
You start by entering your business information into the Semrush platform. The system then scans hundreds of directories to identify where your business already appears and checks for accuracy across all listings. Within 48 hours, Semrush begins distributing your verified information to its network of directory partners. The tool monitors these listings continuously and alerts you when third parties suggest changes or when data drifts out of sync.
Key features that matter for local SEO
The platform offers duplicate listing detection that identifies and helps you merge redundant profiles that split your SEO authority. You get real-time sync updates whenever you change business hours, add photos, or update service descriptions. Semrush also provides review monitoring from multiple platforms in one feed, letting you respond to customer feedback without logging into separate accounts. The citation builder finds relevant directories in your industry and location, then submits your information directly to those sites.
Consistent business information across directories signals trustworthiness to search engines and increases your chances of appearing in local search results.
Who Semrush Listing Management is best for
This listing management software works well for single-location businesses that want comprehensive directory coverage without hiring an agency. Marketing teams managing 3 to 10 locations also benefit from the bulk editing features and centralized dashboard. You’ll get the most value if you’re already using other Semrush tools for SEO, since the listing management integrates with their broader platform.
Semrush Listing Management pricing and plans
Semrush charges $20 per location per month when billed annually, or $25 per location monthly. The price includes distribution to all partner directories, duplicate detection, review monitoring, and ongoing listing maintenance. You need an active Semrush subscription to access listing management, which starts at $139.95 per month for their base plan.
2. Yext
Yext operates as a knowledge management platform that treats your business listings as a single source of truth distributed across hundreds of directories, maps, apps, and voice assistants. The system focuses heavily on AI-powered search optimization, ensuring your business information appears correctly not just in traditional directories but also in voice search results from Alexa, Siri, and Google Assistant. You control everything from one dashboard while Yext handles the technical distribution and monitoring.
How Yext handles local listings
The platform uses PowerListings Network to push your business data to over 200 publisher partners, including Google, Facebook, Bing, Apple Maps, and industry-specific directories. Yext claims listings in your name if they don’t already exist and corrects information on existing profiles through direct integrations rather than relying on slower data aggregators. Your updates typically appear within 48 to 72 hours across all connected platforms. The system also blocks unauthorized edits from third parties and alerts you when someone attempts to change your information.
Standout features and integrations
Yext provides AI-powered listings recommendations that analyze your current performance and suggest improvements to increase visibility. The platform includes structured data markup that helps search engines understand your business details better. You can manage location pages on your website directly through Yext, keeping your owned properties synchronized with directory listings. The listings management software also offers analytics dashboards showing search queries, customer actions, and competitor comparisons across all connected platforms.
Voice search queries often pull business information directly from structured data feeds, making accurate listings critical for appearing in spoken search results.
Who Yext is best for
This platform serves enterprise businesses and franchises managing 50 or more locations that need robust data governance and API integrations with existing systems. Healthcare networks, financial institutions, and retail chains benefit from Yext’s compliance features and ability to handle complex location hierarchies. You’ll find value here if your business prioritizes voice search optimization and needs detailed reporting on listing performance.
Yext pricing and plans
Yext charges $199 per location annually for their Essentials plan, billed upfront. The Premium plan costs $299 per location yearly and adds review monitoring, social posting, and advanced analytics. Enterprise pricing requires custom quotes based on location count and feature requirements. Most customers commit to annual contracts with volume discounts available starting at 25 locations.
3. Uberall
Uberall specializes in multi-location listing management for businesses operating 10 or more storefronts. The platform emphasizes AI-powered automation and bulk management features that let you update hundreds of locations simultaneously while maintaining individual location customization when needed. Uberall connects to over 125 directories and integrates deeply with social media platforms, review sites, and emerging AI search engines like ChatGPT and Perplexity.
How Uberall manages multi location listings
The platform organizes your locations through a hierarchical structure that reflects your actual business organization, whether you operate franchises, corporate stores, or dealer networks. You can apply changes at the brand level, regional level, or individual location level depending on your needs. Uberall’s Smart Sync technology automatically detects when third parties edit your listings and either corrects the changes or flags them for your review based on rules you set. The system also protects against unwanted edits by locking verified information and requiring approval for modifications.
Key features for local visibility
Uberall offers AI search optimization that formats your business data specifically for generative AI platforms that don’t rely on traditional directory structures. The listing management software includes voice assistant integration that ensures your information appears correctly in Alexa, Siri, and Google Assistant results. You get bulk GBP management tools that let you create and publish Google Posts across multiple locations at once, schedule updates in advance, and manage Google Q&A responses from a central interface.
Businesses with multiple locations lose an average of 20% of potential customers due to inconsistent or inaccurate listing information across directories.
Who Uberall is best for
This platform serves enterprise retail chains, restaurant franchises, and automotive dealer networks that need sophisticated controls for managing dozens or hundreds of locations. You’ll benefit most if your organization requires role-based permissions, approval workflows, and detailed audit trails for compliance purposes. Uberall works well for businesses prioritizing emerging search channels like AI assistants and generative search engines.
Uberall pricing and plans
Uberall requires custom pricing quotes based on your location count and feature requirements. Most customers pay between $300 to $500 per location annually, though volume discounts reduce per-location costs significantly for larger deployments. The platform typically requires 12-month minimum commitments and charges setup fees for implementation and data migration.
4. SOCi Genius Search
SOCi Genius Search combines AI-powered listing management with social media and reputation tools specifically designed for multi-location brands. The platform manages your business listings across directories while also handling your social posts, reviews, and local pages through one unified interface. You get automated listing updates, AI-driven optimization suggestions, and bulk management capabilities that scale from 10 locations to thousands.
How SOCi Genius Search works
The platform uses AI to automatically detect and correct listing inconsistencies across over 100 directories including Google Business Profile, Facebook, Apple Maps, and industry-specific platforms. SOCi scans your listings continuously and pushes corrections in real time when it finds discrepancies. You can schedule bulk updates to hours, descriptions, or photos across all locations, then customize specific details for individual stores through the same dashboard. The system also monitors competitor listings in your markets and alerts you when they make changes that could affect your local visibility.
Key features for multi location brands
SOCi provides localized content recommendations powered by AI that suggests posts, updates, and photos based on what performs well in each specific market. The listing management software includes automated response templates for reviews and customer questions that maintain brand voice while allowing location-level customization. You get centralized control over Google Posts with scheduling, performance tracking, and A/B testing capabilities across your entire location network.
Multi-location brands that maintain consistent, accurate listings across all directories see 70% more customer actions than businesses with inconsistent information.
Who SOCi Genius Search is best for
This platform serves franchise organizations, retail chains, and restaurant groups managing 20 or more locations that need both listing management and social media capabilities in one tool. You’ll benefit most if your brand requires approval workflows, role-based permissions for franchisees, and detailed reporting at both corporate and location levels.
SOCi Genius Search pricing and plans
SOCi requires custom pricing quotes based on location count and required features. Most customers report costs between $250 to $400 per location annually with lower per-location rates for larger deployments. The platform typically requires annual contracts and charges implementation fees for setup and training.
5. Moz Local
Moz Local streamlines listing management by pushing your business information to over 70 directories and platforms through a single update process. The platform comes from Moz’s 20-year SEO expertise and focuses on citation consistency, duplicate listing detection, and search visibility improvement across Google, Facebook, Yelp, and other directories where customers search for local businesses.
How Moz Local simplifies listings
You enter your business data once and Moz Local distributes it across their publisher network including major platforms like Apple Maps, Bing, and Foursquare. The system performs a distribution audit that identifies existing listings, flags inconsistencies, and shows you exactly which directories display incorrect information. Moz then submits corrections and monitors these listings to ensure your data remains accurate across all platforms.
Key features and reporting
The listing management software provides a Search Visibility Score that tracks how your business appears across directories and maps platforms. You get duplicate listing alerts that identify competing profiles splitting your local SEO value. Moz Local includes review monitoring from Google and Facebook, letting you respond to customer feedback directly through their dashboard. The platform also offers Google Posts scheduling and performance tracking at higher pricing tiers.
Businesses with consistent citations across 50+ directories rank 12% higher in local search results than those with inconsistent information.
Who Moz Local is best for
This platform serves single-location businesses and small chains operating 1 to 15 locations that want reliable directory distribution without complexity. You’ll benefit most if you already use Moz Pro for SEO, since the tools integrate seamlessly and share data insights.
Moz Local pricing and plans
Moz Local charges $129 annually per location for basic distribution and monitoring. The Preferred plan costs $189 per location yearly and adds review management and Google Posts scheduling. Both plans require annual commitments with no month-to-month options available.
6. BrightLocal
BrightLocal offers affordable listing management through three core tools: Citation Builder, Active Sync, and GBP Post Scheduler. The platform uses a one-time payment model for citation building, which differs from most competitors’ monthly subscription approach. You own your listings permanently after BrightLocal creates them, meaning they stay active even if you cancel your subscription. This structure appeals to businesses wanting to control costs while maintaining accurate directory presence.
How BrightLocal manages citations and listings
The Citation Builder tool submits your business information to over 50 directories including Google, Bing, Facebook, and industry-specific platforms. BrightLocal staff manually verify each submission rather than relying purely on automated distribution, which reduces errors and improves acceptance rates. Active Sync monitors your existing listings across directories and alerts you when third parties suggest changes or when data falls out of sync. You can then approve or reject these modifications through the dashboard before they go live.
Key features for small and mid sized businesses
BrightLocal provides duplicate listing detection that identifies and helps you remove competing profiles that split your local SEO authority. The GBP Post Scheduler lets you create and schedule Google Posts across multiple locations simultaneously, maintaining consistent messaging while allowing location-specific customization. You get basic review monitoring from Google and Facebook, though the analytics capabilities remain less robust than enterprise-focused platforms.
Businesses that own their citations rather than renting them through subscriptions reduce long-term costs by up to 60% compared to monthly listing management services.
Who BrightLocal is best for
This listing management software serves independent businesses and agencies managing 1 to 25 locations that prioritize cost efficiency over advanced features. You’ll benefit most if you want one-time citation building rather than ongoing subscription expenses, or if you’re an agency building citations for multiple clients.
BrightLocal pricing and plans
BrightLocal charges $299 one-time per location for Citation Builder services. Active Sync costs $29 per location monthly, and the GBP Post Scheduler runs $19 monthly regardless of location count. You can purchase tools individually rather than bundling them, letting you pay only for features you actually use.
7. Whitespark
Whitespark takes a hands-on, human-driven approach to listing management rather than relying purely on automated distribution. A team of trained specialists manually builds and updates your citations across directories, which increases accuracy and acceptance rates compared to automated submissions. The platform focuses on local citation building, Google Business Profile management, and local rank tracking rather than offering a full-featured automated distribution system like most competitors.
How Whitespark approaches listing management
The Whitespark team researches relevant directories in your industry and location, then manually submits your business information to each platform. This manual process takes longer than automated tools but results in higher-quality citations that directories accept without issues. You own these listings permanently, meaning they remain active even after your Whitespark engagement ends. The platform also provides a Local Platform tool that lets you manage your Google Business Profile settings and reject unwanted automatic updates Google sometimes applies.
Key features for citation building
Whitespark’s Local Citation Finder identifies opportunities to build citations in directories where your competitors appear but you don’t. You get detailed reports showing which directories matter most in your market and industry. The service includes duplicate detection and cleanup, helping you consolidate competing profiles that dilute your local SEO impact.
Who Whitespark is best for
This listing management software serves small businesses and agencies managing 1 to 10 locations that prefer personalized service over automation. You’ll benefit most if you want permanent listing ownership and hands-on citation management.
Whitespark pricing and plans
Whitespark charges $360 to $500 one-time per location for citation building services depending on your industry complexity. The Local Platform costs $20 monthly per location for ongoing Google Business Profile management.
8. Synup and Birdeye
These two platforms each bring distinct approaches to listing management software, with Synup focusing on unified presence management and Birdeye emphasizing reputation alongside listings. Both serve multi-location businesses but excel in different areas depending on your operational priorities and team structure.
Synup overview and key features
Synup manages your business listings across 125+ directories while providing detailed analytics about your digital presence performance. The platform offers bulk editing capabilities that let you update multiple locations simultaneously, plus automated duplicate detection that identifies and helps you merge redundant profiles. You get reputation monitoring tools that aggregate reviews from multiple platforms into one dashboard, and the system includes social media scheduling for maintaining consistent messaging across your location network.
Who Synup is best for
This platform serves agencies and multi-location brands managing 15 to 100 locations that need centralized control with client or franchisee reporting capabilities. You’ll benefit most if your business requires white-label reporting or reselling listing management services.
Synup pricing and plans
Synup charges $50 per location monthly for their Business plan when billed annually, or $60 monthly without commitment. The Agency plan costs $199 monthly and includes unlimited locations plus white-label features for reselling services.
Birdeye overview and key features
Birdeye operates primarily as a reputation management platform with listing management included as a complementary tool. The system uses AI to automatically create and update listings across major directories while focusing heavily on review collection, response automation, and customer feedback analysis. You get social media management tools, appointment request links embedded in listings, and performance benchmarking against competitors in your market. Birdeye’s deep scan feature evaluates your listings against industry standards and provides actionable improvement recommendations.
Businesses that combine listing management with automated review response see 34% higher customer engagement than those managing listings alone.
Who Birdeye is best for
This platform serves service-based businesses and healthcare providers managing 5 to 50 locations that prioritize reputation management equally with listing accuracy. You’ll benefit most if your business relies heavily on reviews and customer feedback to drive sales.
Birdeye pricing and plans
Birdeye requires custom pricing quotes based on location count and feature requirements. Most customers report costs between $300 to $400 monthly for comprehensive access to listings, reputation, and social tools across multiple locations.
Final thoughts
You now have clear options for managing your business listings across directories and platforms. The right listing management software depends on your location count, budget, and whether you need additional features like reputation management or social media tools. Single-location businesses often succeed with affordable solutions like BrightLocal or Moz Local, while multi-location operations typically require platforms like Uberall or SOCi that handle bulk updates and complex organizational structures.
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