GeoLocation
Our GeoLocation database allows us to identify when a consumer pulls into the parking lot of any of our competitors stores so we can begin serving ads to their mobile phone before they even enter the competitor’s store.
The technology also tells us where they were before arriving at our competitor’s store and where they go after visiting the competitor’s store. No matter where they travel they will be receiving our dealer’s display and video ads on their mobile phones, desktops, laptops, tablets and home connected televisions (CTV).
Building The Desire Audience
GeoLocation data is geographical information about a specific device’s whereabouts associated with a time identifier. The movement of each device is assumed to be associated with a person and is used as an anonymous identifier to that individual’s movement and location.
Devices that allow tracking location data, like smartphones or laptops, help organizations understand how consumers move and behave in the real-world. Understanding this movement can lead to better decision-making when it comes to marketing and advertising.
Real-time location data tracks a device’s live movements as they are happening, providing live up-to-date information about their location. Historical location data can give a detailed report on a device’s movement from days, weeks, months and years before.
When our GeoLocation ad platform recognizes someone pulling into the parking lot of one of our competitor’s stores, they will begin receiving ads on their mobile phone before they enter the store.
