The Traditional Advertising Partners

If you run a flooring showroom, you’ve probably tried Google Ads and boosted posts on Facebook. They’re the modern “local newspaper”: quick to launch, easy to manage, and capable of getting your brand in front of many locals with just a few clicks and a credit card. Keyword targeting made digital marketing accessible to everyone, and social platforms expanded that accessibility even further. Think of a Meta campaign as buying a spot in the town paper—only without the print delays and red tape.

The Traditional Problems—Especially in Flooring

Entertainment-focused platforms might not always be the best place at the right moment. Most people open social apps to be entertained, not to shop for flooring. If a homeowner sees your ad while scrolling and doesn’t click immediately, the opportunity is gone. For flooring, better targeting often involves appearing where content related to design, renovation, and “how to choose LVP vs. hardwood’ is being consumed, or when someone is actively researching their project.

Limited Controls When You Need Precision

While these platforms offer basic features like budget, dates, and location, flooring dealers often require more detailed controls: activating ads during peak shopping times (evenings and weekends), targeting only consumers interested in replacing their flooring, and re-engaging individuals who have been reading flooring guides or visiting your website. These controls are often limited or difficult to execute accurately on standard social platforms, which hampers your effectiveness. Flooring buyers go through a thoughtful process—measuring, sampling, financing, and installer selection—and precise targeting and retargeting significantly influence call volume and showroom traffic.

The Solution: Programmatic Advertising

Programmatic is a fancy term for effective advertising: cross-channel reach (display, online video, even TV/CTV), rich audience and contextual targeting, time-of-day controls, retargeting, and more—all aligned with your business goals. Historically, though, programmatic has been limited by high monthly minimums and layers of agencies and intermediaries—great for national brands, but not for a single-location flooring dealer looking to test and learn.

The Real Solution for Flooring Dealers

Meet IFDA’s programmatic ad platform, delivering enterprise-level digital advertising to retail flooring dealers. Your campaigns target audiences – Awareness, Intent, and Action – on their mobile phones, tablets, desktops, laptops, and connected home televisions (CTV).

Practical Strategies That Work for Flooring Retailers

Own “in-market” moments with relevant context. Place ads near renovation articles, design inspiration, and flooring comparison content so you’re visible when homeowners are selecting materials and installers. Use video and display ads across online video and TV/CTV to build trust as they browse living-room makeovers.

Target Awareness, Intent, and Action audiences while they’re browsing home improvement content or researching flooring options online.

Retarget website visitors who used your room visualizer, downloaded a buying guide, or initiated an estimate.

Sequence your ad creatives: start with an awareness video highlighting craftsmanship and warranties, followed by a display ad offering a benefit such as free in-home measurement or 12-month financing to drive appointments.

Geofence your competitor’s parking lots and showrooms to target shoppers comparing quotes. Include audiences visiting kitchen and bath showrooms and furniture stores, which often precede flooring purchases.

Focus on optimizing appointment requests, calls, and showroom visits. IFDA’s programmatic platform uses GenAI to identify which contexts and creatives have the lowest cost per conversion and adjusts the campaign accordingly.

Why This Beats “Boosting” Facebook Posts

Right context: reach homeowners when they’re researching materials and installation, not just scrolling for entertainment.

Right controls; targeting based on time of day, hyperlocal factors, and retargeting tuned to the flooring buying cycle.

Right channels—display, online video, and TV/CTV—all in one platform, with reporting that empowers you to take action.

Take Action Today

Ready to boost your retail flooring business with IFDA’s programmatic advertising solutions? Schedule a Zoom meeting today and discover how IFDA’s platform can help your store outperform the competition in your market. [Let’s Talk]

With the right tools and information, you can significantly improve your marketing efforts, attract your ideal customers, and ultimately increase sales. Remember, successful marketing relies on understanding and fulfilling your customers’ needs, and IFDA’s programmatic advertising solution gives you that power.