Programmatic Advertising Pricing
Market Research and Mapping
$447 One-Time
- Obtain the customer zip code list
- Obtain data for the same quarter of the previous year to establish a comparative benchmark
- Utilize GBP analytics to identify and map market area - 85% to 90% of customer residences
- Geofence competitor & related businesses' parking lots and buildings
- Prepare market share estimate for benchmarking
- Check the reasonableness of the flooring planners' model by comparing to total households in market area
Build Targeting Audiences
$847 One-Time Data & Ad Design Fee
- The Flooring Planner’s Audience – Households planning to replace their flooring in the next 3 to 6 months, our AI model taps into the most comprehensive consumer database available.
- The Flooring Researcher‘s Audience – Consumers researching flooring options online, we license the most advanced consumer buyer intent and identity resolution platform.
- The Flooring Shopper’s Audience – Flooring shoppers visiting retail flooring stores, including Floor & Decor and other flooring-related residential remodeling supply stores.
Campaign Setup & Management
$547/mo
- $1,000 to $5,000 monthly ad spend depending upon market size
- Upload targeted audiences
- Develop bid strategy & pacing
- Set frequency capping to prevent ad fatigue
- Setup brand safety filters
- Apply impression tracking pixels, click tracking, and conversion events
- Use tags from analytics or attribution tools
- Start with a small daily budget to verify targeting and creative effectiveness
- Monitor site visits, CTR, and conversion paths