Programmatic Advertising
In the fast-paced digital landscape, programmatic advertising stands out as a game-changer, revolutionizing how brands connect with their audiences. IFDA harnesses the power of programmatic technology to deliver targeted digital campaigns along each phase of the buyer’s journey.
What is Programmatic Advertising?
Programmatic advertising automates the buying and selling of digital ad space, utilizing algorithms and data insights to deliver ads to the right audience at the right time. Gone are the days of manual negotiations and guesswork—programmatic technology ensures precision targeting, real-time bidding, and unparalleled efficiency. Flooring stores who want to place their ads in front of prospective customers utilize the Demand Side Platforms (DSP’s) to bid on ad space provided by the Supply Side Platforms (SSP’s – publishers like The Wall Street Journal who sell advertising space on their websites). In the middle is the Ad Exchange that analyzes the bids and sells the publisher’s available ad space to the highest bidder in real-time (RTB).
The Trade Desk
The Trade Desk is a self-service, cloud-based demand-side platform (DSP) that enables advertising agencies to manage data-driven digital advertising campaigns across a wide array of devices and ad formats. As the largest independent DSP, it offers a neutral, transparent alternative to the “walled gardens” of tech giants Google and Facebook by allowing advertisers to reach audiences across the open internet, including connected TV (CTV), display, video, audio, and digital out-of-home (DOOH).
Programmatic vs Google & Facebook
While Google and Facebook dominate advertising within their own platforms (e.g., Google Search, Google Display, YouTube, Facebook, Instagram) and their reach is vast, it is ultimately limited to their ecosystems. Programmatic platforms on the other hand offer a massive, diversified reach across the “open internet,” which includes millions of websites, apps, and platforms, including premium publishers that the “closed garden” platforms do not reach.
Multi-Channel Approach: Engage Across Virtually Any Device (Mobile Phone/Tablet, Desktop/Laptop, Connected TV, Digital Billboards & Kiosks, Audio & Gaming Consoles)
Programmatic advertising empowers your store to connect with your targeted audiences across a multitude of media channels including display, pre-roll video, CTV (connected home television ads served to your home television while you stream your favorite shows), YouTube and Audio ads served while you listen to Spotify or your favorite pod cast.
Real-Time Bidding (RTB): Dynamic and Competitive
At the core of programmatic advertising is Real-Time Bidding (RTB), a dynamic auction system that takes place in milliseconds. Whether it’s reaching targeted users on websites, mobile apps, or video platforms, RTB empowers advertisers to bid for impressions individually, ensuring your ad is seen by the most relevant users at the optimal price.
Precise Audience Targeting: Reach the Right People
After we build your store’s three ad audiences, we upload them to The Trade Desk to serve the appropriate ad to each audience. This ensures your ads reach users who are most likely to engage with your brand, enhancing the relevance of the message and driving higher engagement rates.
Retargeting: Re-Engage and Convert
With programmatic retargeting, you reconnect with users who have previously interacted with your website but didn’t convert. By keeping your store top-of-mind, retargeting boosts conversion rates and stretches your marketing budget further.
Data-Driven Insights: Optimize Performance
Programmatic platforms provide detailed reporting and analytics, enabling real-time performance optimization. Our programmatic experts monitor your campaigns, ensuring that every dollar spent is maximized to drive engagement with your store brand.
Transparency and Control: Know Where Your Ads Are
Transparency is key in programmatic advertising. Our programmatic experts know exactly where your ads are being served, ensuring brand safety and appropriate placements. Programmatic allows us to maintain control over your spending to ensure there is no wasted ad spend.