GeoLocation Advertising
IFDA utilizes the most advanced location data and programmatic advertising platform for its location-based advertising. This enables our stores to deliver targeted ads to mobile phone users based on their actual movements in the real world. This capability allows for businesses to engage potential customers who are nearby or in strategically relevant locations such as your competitor’s stores, thus bringing awareness to your store’s brand and enhancing your store’s foot traffic.
Mobile/Tablet, Desktop/Laptop, Connected TV (CTV), Over-the-Top (OTT) & Digital Outdoor (DOOH). Our platform offers robust advertising solutions, including Connected TV, which enables you to reach consumers who are streaming movies and other content on their home televisions, as well as on any other device. By harnessing the growing trend of digital video consumption, these services offer your store the opportunity to expand its reach and engagement beyond traditional broadcast TV advertising.
In-Store Visit Solutions
Through our platform’s in-store visit solutions, we actually know if and when a consumer we have targeted in one of our audiences enters your store’s parking lot and walks into your store. By integrating digital ad efforts with precise location data, we can not only increase in-store foot traffic but also intercept consumers in your competitors’ parking lots and stores, offering them a shopping option. Additionally, the platform offers real-time, measurable insights into the effectiveness of marketing campaigns in actual, real-world settings.