Google Pay-Per-Click (PPC) Lead Generation Service for Flooring Dealers

IFDA primarily uses Google’s PPC campaigns when we take on a new dealer who is not appearing in the top 3 positions of local Map Pack search results. We use PPC ads to buy a sponsored position in the Map Pack search results until our organic GBP/Map pack optimization kicks in. Once your store is showing up in the top 3 search positions, we stop buying the sponsored positions through Google’s PPC ads.

Why Google PPC Matters for Flooring Dealers

This is critical in the early stages of your Google Businss Profile optimization because when homeowners or businesses in your area need new floors, they’re searching “flooring stores near me” on Google.

If your business isn’t appearing in the top 3 local map search results, you’re missing out on 43% of Google’s search clicks and these high-intent leads go straight to your competitors.

Our Google Ads PPC lead generation program is designed to get your company visible, trusted, and chosen—right where customers are actively looking—by integrating paid campaigns with your Google Business Profile (GBP) to drive immediate traffic and leads.

How Our Google Ads PPC Lead Generation Service Works

We focus on targeted, data-driven Google pay-per-click advertising to enhance your local visibility, leverage your GBP, and generate high-quality leads from the Map Pack and beyond. 

Step 1 – Account Audit & Setup

We start by:

• Reviewing or setting up your Google Ads account for optimal structure
• Linking it seamlessly with your Google Business Profile for local ad extensions
• Configuring location targeting to your service areas, ensuring ads appear in relevant Map Pack searches

Step 2 – Keyword & Competitor Analysis

We research:

• The highest-converting flooring-related search terms (e.g., “hardwood flooring installer near me,” “tile installation services”)
• Your top local competitors’ ad strategies and bid landscapes
• Opportunities to outbid and outrank other installers in your area with cost-effective keywords

Step 3 – Ad Creation & Optimization

We craft compelling ads with:

• Keyword-rich headlines and descriptions tailored to flooring services
• Local ad extensions like location, call, and sitelink to boost GBP integration
• Eye-catching images or videos showcasing your work, pulled from your profile for consistency

Step 4 – Bidding & Campaign Strategy

We implement smart bidding to:

• Use automated strategies like Target CPA or Maximize Conversions for efficient lead generation
• Set up location-based bidding to prioritize high-value areas in the Map Pack
• Launch seasonal campaigns, such as promotions for back-to-school flooring deals or holiday remodels

Step 5 – Landing Page & Conversion Optimization

We enhance conversions by:

• Directing clicks to optimized landing pages on your site or GBP-linked pages
• Adding call-to-action elements like click-to-call buttons for immediate leads
• A/B testing ad variations to improve click-through rates and quality scores

Step 6 – Integration with GBP & Local Enhancements

We strengthen your presence with:

• GBP-specific ad features to appear in Map Pack results
• Remarketing campaigns to re-engage users who viewed your profile but didn’t convert
• Local inventory ads if applicable, highlighting available flooring materials

Step 7 – Ongoing Tracking & Adjustments

You’ll receive monthly reporting showing:

• • Ad performance metrics like impressions, clicks, and cost-per-click
  • Local keyword rankings and Map Pack visibility
  • Conversion tracking for calls, form submissions, and new leads
  • ROI analysis, with continuous bid adjustments and strategy tweaks to stay ahead of competitors and algorithm changes.