Since our founding in 1999, IFDA has grown into the recognized leader in retail advertising for the flooring industry. When OpenAI released ChatGPT in the fall of 2022, we knew it was a game-changer for the advertising industry and a wake-up call for IFDA.

Our team immediately began researching every aspect to determine the potential impact LLM’s could have on advertising. As a result, IFDA is on the leading edge of the AI revolution in advertising and our flooring dealers are the beneficiaries of this game-changing technology.

Our AI models can now accurately predict which households in your market are most likely to replace their flooring as much as a year in advance. The models also know exactly when a consumer in your market begins researching flooring options online, and what’s even more amazing is they know exactly when they begin visiting retail flooring stores and which retail flooring stores they visit.

The information from our models is fed into our AI managed programmatic ad serving platform where each consumer is shown rich media display and video ads specific to whatever phase of The Buyer’s Journey they are in. This revolutionary technology eliminates 99% of wasted advertising spending by targeting only the consumers planning to replace their flooring.