Since our founding in 1996, IFDA has grown into the recognized leader in retail advertising for the flooring industry. When OpenAI released ChatGPT in the fall of 2022, we knew it was a game-changer for the advertising industry and a wake-up call for IFDA.

Our team immediately began researching every aspect of Artificial Intelligence to determine the potential impact that Large Language Models, such as OpenAI’s ChatGPT and Google’s Gemini, could have on advertising. As a result, IFDA is on the leading edge of the AI revolution in advertising, and our flooring dealers are the beneficiaries of this game-changing technology.

Our AI models can now accurately predict which households in your market are most likely to replace their flooring up to a year in advance. The models also know exactly when a consumer in your market begins researching flooring options online, and even more impressively, they know when they begin visiting retail flooring stores and which stores they visit.

Our models’ insights feed our AI-managed programmatic ad serving platform, which shows each consumer rich media display and video ads tailored to the phase of the Buyer’s Journey they are in. This revolutionary technology eliminates 99% of wasted advertising spend by targeting only consumers planning to replace their flooring.